This article contains some of the ‘power questions’ which I ask myself when seeking to create a new product, or innovate around an existing one. A sizeable portion of the content comes from the Killer Innovations podcast by Phil McKinney. For anyone looking for more content on the area of innovation, these podcasts should be your first port of call, mainly because they are so informative, and based on real life experience. They’re also free to download, and fairly regular (every week or so). A blog accompanies the show, and I think that there’s a Facebook group too.